Tentree’s mission is to plant ten trees for every garment sold, with global planting projects.
The tree planting brand story served as the conceptual foundation for the seasonal graphic collections.
The media team often shot content at planting sites in challenging, humid, and hot environments.
The concept for the print was inspired by the thought of moisture and humidity corrupting digital files, causing images to glitch.
To create this effect, I scanned images on a flatbed scanner and manipulated them during the scanning process.
The result was a collection of glitched visuals that were used to build the AOP.
