Inspired by the legendary Yosemite National Park, a place rich in adventure and history.
Yosemite, known as a climbing mecca, serves as the foundation for a narrative deeply rooted in rugged beauty and the spirit of exploration.
The goal was to create a concept that authentically honors Yo- semite’s heritage.
Two iconic symbols guided the creative process: Camp 4: The heart of Yosemite’s climbing community. El Capitan: The awe-inspiring granite monolith.
Recognizing that Lululemon’s male guests prefer rich, textural prints, the iconic rock face of El Capitan was chosen as the design focus.
Sourced captivating images of El Capitan were used to develop a textural all-over print (AOP).
This AOP became the hero print of the collection, capturing the essence of Yosemite’s epic landscape and its legacy in the world of climbing.
