FA/18 tentree

The ask was to develop a graphic direction that celebrated the core values of the Tentree brand. Having a positive outlook on what conservation and restoration of nature can do for ecosystems and the people that live in them — in Tentree's case, planting trees is how the brand contributes to positive . Always having the accounts and key demos (teenagers and young adults) in mind, I put together a graphic direction that contributed to a FA18 that outperformed sales expectations.

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