Tentree's key demo are teenagers and young adults. Working with planting sites globally, one of Tentree's first planting sites is in the Chitwan jungle, located in Nepal. The chitwan is nestled in nepalese foothills of the Himalayan mountain range. The objective for this graphic direction was to tell the storey of this planting site all while being fun and youthful enough to appeal to the mall store buyer. Graphic/Art Direction is by me (Nic Thorne). Design work was spilt between myself, a team I assembled of contract designers, as my inhouse team.